BOCA RATON, Fla.–(BUSINESS WIRE)–Charlena Berry, best-selling author, receives a favorable review from Kirkus Reviews for her book Breaking the Stigma: Racism, the Opioid Endemic, Lies, and Grandma’s Invitation to the Clinic.
“Authoritative and highly actionable advice on selling marijuana.” – Kirkus Reviews
Released on the one-year anniversary of the death of his late brother, Shaun Berry, the book is a heartfelt tribute and plea for how racist cannabis prohibition fueled and deepened the opiate crisis.
Charlena says “access to cannabis as a medicine is a human right and should be readily available to users, across the country, without fear of prosecution or discrimination for its use.”
Recommended by Entrepreneur.com like “8 Books to Help Entrepreneurs Become Strong Leaders”, Peter Daisyme says, “Through trial and error, as well as a courageous attitude, Berry thrived despite the odds. You will be inspired by his journey.
She argues that cannabis budtenders and retailers are at the forefront of advocacy efforts for the cannabis industry and that using traditional retail practices will not only increase business revenue, but also help the community. community to eliminate the stigma associated with cannabis use.
Not only is this book ideal for existing and new cannabis retailers, but it’s also a great read for any government official shaping cannabis regulation in their community.
About the Author
Charlena Berry is the author of Breaking the Stigma: Racism, Lies, the Opioid Endemic and Inviting Grandma to the Dispensary. In this book, she exposes the lies that have created the stigmas associated with cannabis, and how those stigmas must be addressed to see continued growth in the market. It then outlines a framework that provides key strategies retailers should implement to improve the customer experience and increase profitability.
Writing from her experiences in the industry, Charlena is a global cannabis executive and the founder of Cannabis business growth, a leading cannabis business advisory firm specializing in cannabis licensing. Previously, she spent over ten years in supply chain and retail operations for Fortune 500 companies such as Whirlpool and Office Depot/Office Max..